The 6 Most Insanely Misguided Attempts at Viral Marketing
The goal for marketing types in the Internet age is a "viral" ad
campaign. You pull off some publicity stunt, there's tons of coverage
on the internet, you wind up with millions of eyeballs for virtually no
cost.
But viral campaigns are all about pushing the envelope. You have to
shock people to get their attention, and this is where the potential
for disaster lies.
Awful, hilarious disaster.
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